Ivrea, industrial city of the 20th century
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How it came to be
Ivrea is a town in Piedmont in northwest Italy. In 1908 Camillo Olivetti founded a typewriter company here. His son Adriano became director in 1932 and led most of the town's development from the 1930s to the 1960s.
Adriano brought in leading Italian architects and planners, among them Luigi Figini, Gino Pollini and Ignazio Gardella, to build a factory, buildings for administration and social services, and housing for employees along Corso Jervis. In 1945 he published the manifesto of the Community Movement, which was officially launched in 1947. By 1958 about 26,000 people worked for the company in Ivrea.
Adriano became mayor of Ivrea in 1956 and died in 1960. Building went on after him, and the residential unit known as Talponia was completed in 1968. Industrial production declined in the 1990s, but 27 buildings and complexes along Corso Jervis remain, expressing a modern vision of the relationship between industrial production and architecture.
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